Sad je već potpuno izvesno da modni brendovi, ukoliko žele ostati u igri, pod hitno moraju početi da se okreću održivoj i ekološkoj proizvodnji.

Poslednji koji je to barem delimično učinio je američki Ralph Lauren. Svojoj ponudi legendarnih polo majici dodali su ediciju “The Earth Polo” koju čine komadi napravljeni isključivo od plastičnih boca.

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The future of sustainability starts today.⁣ ⁣ Our products have always been created with a sense of timelessness. They are meant to be worn, loved and passed onto the next generation, and it is with this spirit that we approach sustainability at Ralph Lauren.⁣ ⁣ That’s why we’ve pledged:⁣ ⁣ By 2023, we will achieve zero-waste-to-landfill across our distribution centers.⁣ ⁣ By 2025, we will reduce water usage across our operations and value chain by at least 20%.⁣ ⁣ By 2025, we will power all of our offices, distribution centers and stores with 100% renewable energy.⁣ ⁣ Learn more about our sustainability initiatives via the link in bio.⁣ ⁣ #RalphLauren #TheEarthPolo

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Ovaj projekt predstavljen je pod krilaticom “An icon of today, made for a better tomorrow”. Za izradu svake majice koristi se u proseku 12 plastičnih boca, dok se za bojenje koristi inovativna metoda koja ne troši ni kap vode.

Ako želite dodati jedan sustanaible komad svojoj prolećnoj garderobi, bacite oko na ponudu na oficijalnoj stranici.