Gucci ukida konvencionalni modni kalendar i kolekcije za svaku sezonu, i vraća se na prikazivanje kolekcija 2 puta godišnje. Kreativni direktor brenda, Alessandro Michele, objavio je na zvaničnom Gucci Instagram profilu sledeću poruku:

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5/6 • “I believe that we can build our tomorrow also starting from a renewed capacity of denomination. Here comes the desire to baptize our new encounters by naming them after a language that has marvelously ancient roots: classical music language. Accordingly, there will be symphonies, rhapsodies, madrigals, nocturnes, overtures, concerts and minuets in the constellation of my creative path. Music, after all, has the sacred power to produce reverberations and connections. It travels beyond the borders, reconnecting the fragility to the infinity.” A new path in fashion that leaves behind the paraphernalia of leitmotifs that colonized our prior world, according to @alessandro_michele in ‘The Sacred Power of Producing Reverberations’, his diary entry for May 3, 2020. #AlessandroMichele Read his diary through link in bio.

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Ovo je drugi dizajnerski brend Kering grupe koji je najavio velike promene u modnoj industriji nakon Covid-19 pandemije.

Gucci je najavio virtuelnu press konferenciju za ponedeljak, gde će elaborirati svoju odluku.