Evo zašto je Gucci povećao cene svojih torbi

Gucci je povećao cene svojih torbi kako bi nadomestio gubitak prouzrokovan COVID-19 pandemijom. Što se tiče izmene cena, povećanja se kreću između 5 i 9 posto, te tako Dionysus tašna sada košta $2,290 a Zumi $2,980.

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In a child’s world, any pet—even a skunk—can be a best friend. The #GucciPreFall20 #SoDeerToMe campaign presents the new collection designed by @alessandro_michele including the #GucciHorsebit1955 tote bag in unexpected leather hues. Discover more through link in bio. #AlessandroMichele In February this year, Gucci partnered with The @lionssharefund, which raises funds to protect endangered species and their natural habitats. The House donates 0.5% of its media spend to The #LionsShare Fund every time an animal is featured in its advertisements.

A post shared by Gucci (@gucci) on Jun 20, 2020 at 7:00am PDT

Ova strateška odluka doneta je jako brzo nakon što su Louis Vuitton i Chanel podigli svoje cene nadajući se da će bogati potrošači nastaviti da kupuju njihove proizvode i po izmenjenim cenama.

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Lightweight fabrics and bright colors define the new #TowardsTheSun #GucciPreFall20 collection including #GGMarmont wallets and card cases in pastel leather. Discover more through link in bio. @alessandro_michele #AlessandroMichele

A post shared by Gucci (@gucci) on May 26, 2020 at 9:00am PDT

Analitičari tvrde da će se izmenama cena na evropskom tržištu približiti kineskom tržištu i njihovom cenovnom rangu koji je znatno viši. Gucci se za sada nije obratio publici povodom ovih spekulacija.